Small businesses are being bombarded by companies offering mobile marketing programs that promise to deliver calls, customers and leads right from cell phone of prospective client. For some companies, this is true, mobile marketing can be a great marketing plan.
However, the fact is, mobile marketing isn’t always the answer for all small businesses alike.
In regards to roofing companies that services homes within a 50-mile radius of their location, surveys show, mobile visits to company websites have been growing for years, and have seen consistent gains year over year.
However, leads and sales haven’t grown in the same proportion for these companies. In fact, conversions tend to be 50% lower for mobile visitors. There are a few reasons why this is the case.
First, the products that roofers offer include a hefty price tag. Replacing a roof runs into the thousands of dollars, making this a serious financial decision for most homeowners.
This is why it’s a decision that is rarely made based on a mobile phone visit. Analytics show that expensive, high consideration purchases are much more likely to be made on a desktop, or on a tablet, rather than on a smartphone.
Its true, mobile phones have come a long way in a short time. However, their screens are simply too small and too difficult to browse a website with the intention of making a major decision.
Next, filling out forms on smartphones is still a major headache. Even short forms with great usability can result in “fat finger” issues or mistyping. No one enjoys filling out forms on a smartphone.
The word mobile, itself, is an inaccurate description for many small business owners. Most tablets provide users with an experience much closer to that of a desktop or laptop computer, than a mobile phone.
However, that distinction is often lost on the service providers selling them mobile solutions. Tablets shouldn’t be lumped together with smartphones, just because you can take them with you. The comparison of tablets and phones are apples to oranges, from a user and a results perspective.
So, even though an aggressive mobile marketing strategy may be a good idea for some businesses, it definitely isn’t right for all of them. In the case of quality roofing leads, nothing beats the personal touch of door to door lead generation, which is what you get from Hire A Canvasser.
At Hire A Canvasser we look forward to working with you and helping you build your business and your presence in the community by providing quality, real-time and door-to-door generated leads.
In addition to providing quality leads, we also want to provide helpful information on how you can effectively market your business. Please check back often for articles on marketing, roofing and business management.
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