One of the most important things you can do to increase revenue for your roofing business is to implement a roofing lead management system. Hire A Canvasser will generate quality roofing leads for you, but what do you do with them after you get them?
Following up on your leads is a key part of building a business and making the most of prospective clients.
Studies show that around 69% of roofing leads are ignored on a day-to-day basis. One of the biggest mistakes a business can make is to spend time and money on advertising and marketing programs, and then have no system for following up with leads.
Managing leads is a lot more involved than simply returning a phone call and leaving a message. Initially, you’ll want to find a customer relationship management tool (CRM) to record information.
Detail every interaction you or your team has with clients. These interactions can be phone calls, emails or information gathered from your website. Even if the initial lead didn’t turn into an immediate job, this information will be invaluable when you reach out to past and potential customers in the future.
Making contact with a potential lead is the first step to getting that client’s business. Immediately call the lead and be prepared with your sales pitch, include why you are the roofer for the job. When you have quickly established initial contact with the lead, you’ll want to track the source of the roofing leads. People will hear about your company from different kinds of advertising referrals. Make sure to ask the potential customer how they found out about your business and keep track of the information.
Take the time to teach everyone of your employees who deal with your customers how to properly deal with leads. Everyone on your staff should know to handle every lead as if they were already an important client. This attitude can make a great first impression on any potential client considering roofing work.
Make sure everyone knows how and where to record detailed customer information, including the source of the lead. The more customer information you have, the better your business will do in the long run.
Managing your leads properly can take your business to the next level in a number of ways. Don’t get stuck in the rut of having the first contact be the last point of contact with a perspective client.
When you start treating your leads as a valuable asset to your company, you will start seeing short-term and long-term benefits. When you keep detailed records, you will always have warm roofing leads handy. This model of lead management is critical to the success of your company.
At Hire A Canvasser we look forward to working with you and helping you build your business and your presence in the community by providing quality, real-time and door-to-door generated leads.
In addition to providing quality leads, we also want to provide helpful information on how you can effectively market your business. Please check back often for articles on marketing, roofing and business management.