The Difference Between Being Busy and Long Term Growth
How to Manage Your Roofing Leads
October 31, 2014Mobile Marketing isn’t for Everyone
November 4, 2014
How do you recognize the difference between real sustainable business growth and just being currently busy? If you don’t recognize the difference between the two, then you might make the mistake of making a lot of investments that you didn’t need to make right now.
Just Busy
Suppose you are booked for 4 weeks on leads and 10 weeks on installs. Does this mean you need to run out and hire more employees and invest in more tools and equipment? Maybe even find a bigger building for your business?
Maybe there was a storm with high winds and hail that damaged the roofs of several homes. This means you are busy from the storm, not experiencing sustained growth. If you did go out and make all those investments in your company, they would all become a burden on overhead when the storm work is completed.
Many companies run into cash flow problems because of a situation like this. Some companies think they can solve their problem by trying to advertise their way out of it, with the thought that more leads will solve the problem. They would be correct, if they could get enough quality leads to support the added investment.
However, what tends to happen is the contractor can’t generate enough quality leads on their own to support the situation and wind up with the crippling problem of now trying to find the money to support the major investments they made in their company, that they didn’t need to make at this time.
Sustainable Growth
Now suppose you are facing the same workload, and you’re booked at 4 weeks on leads and 10 weeks on installs. The difference is, in this case you contacted Hire A Canvasser and are receiving quality leads generated by the tried and true method of door to door personal interaction.
It is a proven fact, there are few tools more powerful than a human connection, especially when the homeowner is in need of an emergency roof replacement. This is exactly what we do differently from the other roofing lead generators, we go door to door in your area to make that human connection.
In this scenario the leads don’t dry up. They keep flowing in and with them you are also receiving referrals and extra business from the same clients who liked your workmanship, fast installation and fair price.
This is called sustainable growth, and in this case bringing on additional sales reps and crew, as well as, tools and equipment, would not only be acceptable, it would be a necessity that would generate more leads and sustain your ability to maintain your excellent workmanship and professionalism.
Let Us Help You!
At Hire A Canvasser we look forward to working with you and helping you build your business and your presence in the community by providing quality, real-time and door-to-door generated leads.
In addition to providing quality leads, we also want to provide helpful information on how you can effectively market your business. Please check back often for articles on marketing, roofing and business management.
Related Articles:
WHY FACE TO FACE LEAD GENERATION WORKS
WHY YOU NEED OUR HELP GETTING ROOFING LEADS
YOU MUST HAVE EFFECTIVE CONTRACTOR AND CLIENT COMMUNICATION
