As we discussed in the last article, it’s very important for any business to maintain an online presence. However, once your business is online you need to make sure you keep a close eye on the safety of your brand.

Everything you put out in the digital world never gets deleted and will follow you forever. This is why it’s very important to be aware of what you say about your business, as well as your competitors.

One miscalculation and you company’s reputation could be on the line. You also need to be aware of what others are saying about your business online.

Here are 5 ways you can ensure online safety for your roofing business:

1. Make a plan, and stick to it. When you open an account on Facebook or Twitter, you should set goals and stick with them. Goals that define how you plan to use social media to promote your business. Do you want to share information, chat with customers and promote your roofing services? However, remember it isn’t all about promoting your business. Engage in social conversations and post information, other than business often. No one wants to hear only advertisements all the time. So if ads are all you have you won’t keep followers and you will be defeating your purpose. 
2. Designate only one person in your company to interact on your social media accounts and monitor questions. Having too many hands in the pie will only confuse matters and waste your employee’s time, as well as make your business look ridiculous.
3. Don’t be confrontational, don’t argue with people and don’t air your dirty laundry on the internet. Remember, your posts will never go away, they will follow you forever. If someone has a complaint with your work, take the conversation offline the first chance you get.
4. Be responsive. If someone has a question for you, it’s important to respond immediately. Set the notifications on your phone so you instantly know when a customer has posted something to your social media account and you can respond quickly.
5. Set up a social media policy and make sure necessary employees are aware of it. Come up with sound business practices for the use of your social media accounts and make sure that all of your employees, who will be using them, understand and use them everyday.

By using social media intelligently and efficiently you can grow your business while always being able to quickly respond to your customers needs.